Local distributors invest significantly in the local marketing and sale of beer brands. This enables retailers to offer an unparalleled selection of beer and consumers to choose from a wide variety of labels.

WBDA members:

• Build brands. Wisconsin distributors build brands through store level merchandising, product promotion, marketing initiatives and local event sponsorships. These activities educate retailers and consumers about new product categories, beer styles and ways to best enjoy beer and enhance retailers’ profitability.
• Provide access to market for ALL brewers. This system provides equal access to all licensed retail accounts for all suppliers regardless of their size or resources.
  
• Help brewers maximize sales. The beer distribution system enables emerging brewers in Wisconsin to get established by providing access to market through distributors who sell beer to over xxx,xxx licensed retailers across the state.
• Ensure product availability for retailers. Wisconsin distributors provide services that ensure reliable and predictable product availability for all licensed retailers. These services include delivery frequency, warehousing, inventory management, space management programs and category management advice.
• Maximize product choice for consumers. Wisconsin distributors sell a vast array of beer demands and styles, giving consumers unprecedented choice – currently over many labels and growing!
• Safeguard product quality and integrity. Wisconsin distributors ensure that products purchased by consumers meet the highest safety and product quality standards. In the event of a problem, distributors are able to identify the product and quickly remove it from the marketplace.
• Foster a responsible beer industry. Wisconsin distributors educate retailers and consumers and provide resources that promote safe, moderate and responsible consumption. Our distributors champion responsibility in the midst of robust competition and vast consumer choice.