Videos

This is a tribute to the 75th anniversary of WBDA.

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The work of a beer distributor at Lambeau Field during the Packer season seems endless, from loading the stadium the week before, to setting up promotional signage on game-day to stocking fresh product for the fans. A beer distributor’s work is never done.

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Tailgating at Lambeau? A summertime family picnic? Maybe just stocking the fridge? Sounds like a visit to your local liquor store, grocery store or convenience store is in order.

Most Wisconsin beer drinkers buy their beer in what is called “OFF PREMISE” locations.

The primary “OFF PREMISE” locations include convenience stores, grocery stores and liquor stores.
As you stand looking over the hundreds of beer choices, it’s hard not to wonder ….HOW DID YOUR BEER GET HERE?

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Community events are an important feature for WBDA’s mission.