Independent distributors provide for the safe distribution of alcohol. Alcohol laws regulate a safe, efficient and orderly marketplace for beer in order to promote moderate consumption and responsible trade practices.

WBDA members:

• Help preserve orderly markets. Distributors provide accountability in beer sales. They promote responsible competition; uphold effective business practices; and abide by trade practice laws that reflect local customs and community interests.
• Are key to a transparent regulatory system. The three-tier system (brewers, distributors and retailers) ensures a safe and transparent regulatory system. Distributors are the linchpins of that system through which federal, state and local governments enforce their alcohol laws. Distributors effectively serve this role because they are local businesses whose actions are easily monitored and controlled.
• Ensure legal distribution of beer. Distributors protect against illegal distribution of beer by ensuring that sales and deliveries are made only to licensed retailers.
  
• Support alcohol laws and regulations. Distributors are accountable for compliance of all federal, state and local laws and regulations designed to ensure safe handling, fair trade practices and responsible consumption of alcoholic beverages.
• Track product and ensure tax collection. Distributors maintain detailed records that make transparent the chain of custody of beer from supplier to retailer. In Wisconsin, distributors also ensure the timely payment and complete collection of state and local taxes and licensing fees.
• Are leaders in the business community. Distributors set the example for compliance with all federal, state and local laws governing commerce, transportation, public health, employment and other business functions.